Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and s

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